Travel 

Time to say ‘hello’ to Andrea Bocelli’s new beach resort

If you love relaxing on a beach in style and maybe catch sight of a celebrity while you’re there, you might want to look over to Italy’s Versilian Coast and to Andrea Bocelli’s new resort.

The Alpemare Beach Resort is located in Forte dei Marmi, in the region of Tuscany. Photos by Nicola Gnesi, Luca Rossetti and Michele Chiroli for Alpemare Resort

The Alpemare Beach Resort is located in Forte dei Marmi, a hotspot for summer social life loved by celebrities and artists since the first days of the 20th century, when you could see Edith Piaf and Luchino Visconti enjoying the sun and the waves of the Mediterranean Sea.

Forte dei Marmi is a very well-loved destination of Tuscany’s Versilian Coast. Photos by Nicola Gnesi, Luca Rossetti and Michele Chiroli for Alpemare Resort

The Bocelli family has taken over the historical site and renovated it completely with a new sleek and chic design, and comforts their clients might want, including a small massage area, car service, and security protection. After its inauguration one year ago, the Alpemare Beach Resort is celebrating its first birthday this summer.

The Bocelli family has completely renovated the Alpemare. Photos by Nicola Gnesi, Luca Rossetti and Michele Chiroli for Alpemare Resort

If you feel like lounging on a beach, you’ll find that the Alpemare doesn’t have beach umbrellas like most sea resorts do but instead offers its guests white tents to shield away from the Italian sun. Each tent also features USB charging ports and a Wi-Fi connection.

Instead of beach umbrellas, the Alpemare offers its guest private beach tents. Photos by Nicola Gnesi, Luca Rossetti and Michele Chiroli for Alpemare Resort

The Alpemare grounds also include a pine grove typical of the Mediterranean area, where guests can walk around or rest while enjoying a drink before or after a long day of sun. Monkey lamps created by Italian design company Seletti are half-hidden in the trees and make for a perfect feature on anyone’s social media feed.

The monkey-lamps are hidden everywhere in the Alpemare’s pine grove. Photos by Nicola Gnesi, Luca Rossetti and Michele Chiroli for Alpemare Resort

The Resort also has a restaurant and a bar, which offers everything from breakfast to an aperitivo – if you’re lucky, you might even spot Andrea Bocelli himself, who likes to spend some of his free time relaxing at the Alpemare.

The pine grove is the perfect place to enjoy breakfast or an aperitivo. Photos by Nicola Gnesi, Luca Rossetti and Michele Chiroli for Alpemare Resort

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